From the makers of Doc2Home · 2,000+ eyecare practices · ~20 years
A brand-new website, built from scratch — not a patch on your old one

Get found by patients. Not by a lawyer looking to sue.

We build eyecare practices a brand-new website. Not a patch on the one you have. Every page is then checked against 244 separate items — can a patient with a disability use it, is patient information handled properly, can Google find it, and can AI assistants name you.

Book A 30-Minute Call See What You Get

$299 a month, plus a one-time $2,000 setup fee. You pay nothing until the site is built, you have looked at it, and it is live. A federal tax credit may cover part of it — worked example: $869 back.

Four people at home — on a phone, a desktop computer, a tablet and a laptop — each looking at a health care website.
Free Site Audit — WebReady360

Run your website through WebReady360, the free checker our team built. It shows you every problem it finds and the rule behind it. Run it again yourself any time.

Audit My Site at WebReady360 → (opens in a new tab)
And Here Is What We Started With

One real eyecare website, checked this month.

1,005 pictures with nothing written to describe themFAILS
135 boxes on forms with no name a blind patient can hearFAILS
464 pages that stop a phone from pinching to zoom inFAILS
100 pages where Google writes its own description of youMISSING

478 pages. 65 problems. And that practice was already paying for one of those little accessibility buttons. See the full check →

We rebuilt it. Same practice, same words, same phone number — side by side with what it replaced. See the before and after →

5,000+ digital accessibility lawsuits filed in 2025 1 in 4 of them hit a site already running an accessibility widget 92% of doctors take federal health care money, by HHS’s own estimate 64% of Google searches now end without anyone clicking

In one line, here is the whole idea.

Get found. Stay compliant. Turn more visitors into patients.

One website for your eyecare practice that does all three — and a person keeps it that way every month.

Four Jobs, One Website

Everything below is in the $299. Not add-ons.

Two of these keep you out of trouble. Two of them bring patients in. A practice website has to do all four, and almost none of them do.

Short answer

What is OptiSite?

OptiSite builds a brand-new website for independent eyecare practices in the United States. We do not repair the site you have — we replace it. It is built so patients with a disability can use it, so Google can find you, and so AI assistants can name you. We keep it up to date every month. It costs $299 a month plus a one-time $2,000 setup fee. You are not charged anything until the site is live and you have said yes to it.

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  • $299/month plus a one-time $2,000 setup fee
  • Access built into the code — not a button bolted on top
  • Independent optometrists, opticians and eyewear shops only
  • From the people behind Doc2Home: 2,000+ eyecare practices over about 20 years
The one with a date on it

Access built into the code

There is a national rulebook for making a website usable by people with a disability. Courts and the Justice Department point to it, and since 2024 a federal health rule puts a deadline on it. We build to the newest version of that standard, which covers everything in the one they name.

  • Access is written into the code, so nobody can switch it off
  • 244 items re-checked and re-fixed every month
The four rules that reach your website →
A clinician in scrubs holding a tablet that shows accessibility icons, including a wheelchair symbol and a sign-language symbol.
A patient information form on a clipboard beside a padlock symbol. Security & patient privacy

Locked down before a patient types anything

Appointment requests, contact forms, the portal link. Health and Human Services has warned that an ordinary web page can pass patient details to tracking companies without anyone meaning to.

  • Nothing tracks a patient until they say it can
  • 37 security checks re-run every month
Three places a website leaks →
The lit storefront of an independent eyecare and optometry practice at dusk. Showing up on Google

Found when patients Google

The groundwork that puts you in front of people searching nearby, before they scroll past you.

  • A page for every service and every location
  • Your Google listing kept accurate and active
See the build →
A phone and a monitor side by side, one showing a search page and one showing an AI assistant's answer. Named by AI

AI search ready

Patients now ask ChatGPT or Google's AI for an eyecare practice before they ever open a search page. On the website we checked, half the service pages gave the AI nothing it could repeat.

  • Written the way an AI repeats it back to a patient
  • Credentials, hours and insurance, spelled out plainly
How getting named by AI works →
A Snellen eye chart on the wall of an examination room.
Built For One Kind Of Practice

Independent eyecare. That’s the whole list.

Independent optometrist, optician or eyewear shop. The structure, the service pages and the questions it answers are already the right ones on day one.

See what gets built
Possible Offset

Some of this may come back at tax time.

There is a federal tax credit meant for small businesses that spend money making things usable by people with a disability. It is called the Disabled Access Credit, and a lot of independent practices have never heard of it. Whether your work qualifies is a question for your CPA — but it is worth asking before you assume the whole cost is the whole cost.

Who may qualify

Most independent practices are the right size.

The credit is written for small businesses, and a practice may meet the size test if either one of these was true last tax year:

  • Gross receipts of $1 million or less, or
  • No more than 30 full-time employees

Either one. Not both. That covers a great many independent optometry and optical practices.

What it may be worth

Half of what you spend, over the first $250.

The credit is 50% of qualifying accessibility costs above $250, capped at $5,000 a year. So if a tax professional decides $2,000 of website accessibility work qualifies:

($2,000 − $250) × 50% = $875 back

It is not a one-time thing either. The accessibility part of ongoing checking, human testing and fixing may qualify again each year you spend it.

Read this part. We are not tax advisers and this is not tax advice. Whether the credit applies depends on your practice's own numbers and on which specific work is performed. The law has never been updated to say plainly how it treats websites, so it is a judgement call your CPA makes on your facts. Take it to them before you count on it. The credit is claimed on IRS Form 8826. How the Disabled Access Credit works, in plain English →
The Short Version

Eight pages. Read the one you actually care about.

Start with what you get and what it costs. The pages on the rules and on patient privacy are there when you want them.

Start Here

What You Get

Everything we build, everything that's included, and how Pulse keeps it current every month.

Read this → See It Done

Before / After

Golden Triangle Eye Clinic, rebuilt from the ground up. Same practice, same words, same phone number.

Read this → The Numbers

Pricing

$299 a month plus a one-time setup fee. You pay nothing until your site is live and you have said yes.

Read this → Why It Matters

ADA & HIPAA Rules

Four rules reach your website — the ADA, Section 504, Section 1557 and HIPAA. What each one actually says.

Read this → Patient Privacy

HIPAA & Security

Three places a practice website leaks patient information — and what we close before a patient types anything.

Read this → The Odds

The Risk

More than 5,000 website lawsuits last year, and 64% of them against businesses smaller than $25 million.

Read this → There Is A Date

The Deadline

May 11, 2027 — or May 10, 2028 if you have fewer than 15 staff. Why headcount sets the date, not whether you are covered.

Read this → The Evidence

A Real Check

478 pages, 65 problems, on one live eyecare website — that was already paying for an accessibility button.

Read this →
Questions, Answered

More on this page’s topic

Is there a tax credit for making my practice website accessible?
There is a federal Disabled Access Credit under Section 44 of the tax code, and many independent practices meet its size test — gross receipts of $1 million or less in the previous tax year, or no more than 30 full-time employees. Either one qualifies, not both. The credit is 50% of qualifying accessibility costs above $250, up to $5,000 a year, and it can be claimed in each year you incur qualifying costs. Whether your particular work qualifies depends on your numbers and on what was actually performed, so confirm it with your CPA. It is claimed on IRS Form 8826. This is not tax advice — see how the Disabled Access Credit works for the detail.
Who is OptiSite for?
Independent optometrists, opticians and eyewear shops in the United States. We do not build for hospital groups, for franchises, or for anyone outside eyecare.
How long does an OptiSite build take?
About two weeks from the start date you pick. A person reads every page before it goes live.
Do I keep my current web address and email?
Yes. Your web address, your email and any links patients already have all keep working. Only the website itself changes, and we handle the switch.
Who owns the website?
The practice does. There is no long-term contract, and the site stays up until the end of the period you have paid for if you cancel.
Do you fix my current website, or build a new one?
We build a new one. Your words, photos, hours and phone numbers all come across. But the site underneath is built from scratch. That is the only way the disability access and the AI labels end up inside the code instead of sitting on top of it. You look at every page and say yes before we switch your address over.
Can I choose my own design or template?
There is no template gallery, and that is on purpose. Disability access and being found by AI follow rules, not taste. Building to look pretty first is exactly why most practice websites fail at both. We build to the rules first, then put your logo, colors, photos and voice on top.
We Build It First

See the finished site before you pay a thing.

You are not charged until your site is live and you have said yes to it, page by page. Independent practices only · no contract · updated for you every month

Book A 30-Minute Call or check your site first at WebReady360 → (opens in a new tab)